WHY IS IT IMPORTANT FOR A SMALL BUSINESS TO USE A CRM? HOW DO THEY WORK?

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WHY IS IT IMPORTANT FOR A SMALL BUSINESS TO USE A CRM? HOW DO THEY WORK?

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It is very easy to confuse Business Development with sales…even marketing for that matter.
Allow me to provide a simple definition:  the nurturing of a business relationship, so that it bears fruit in the ways of additional revenue and potential opportunities outside of the relationship.

 

I recommend using a Sales CRM (Customer Relationship Manager) to assist you with managing your business relationships (prospects and current customers) alike.  A CRM is a powerful tool that organizes, automates and synchronizes the sales, marketing, customer service and technical support departments of your company. 

 Are CRMs time consuming or expensive?  Why is it worth using one of those systems, instead of an old Excel spreadsheet?

CRM’s are extremely effective and require some training to utilize them correctly.  One of the most popular CRM’s on the market is Sales Force www.salesforce.com and can be used for as little as $60 per user per month up to $235 per.  As a small business, the price can be overbearing and maybe even a little hard to justify.  As a small business owner, I looked at paying a developer to build my own CRM and the cost was astronomical.  I was able to justify the price of Sales Force once I took advantage of their 30-day free demo and was able to forecast all of my opportunities and read them, the revenue, in black and white.  If you still cannot justify the use of a CRM, use your trusty ole’ Excel spreadsheet.  But mind you, get there as fast as you can!  You are losing empirical data & critical functionality to follow up and close new business effectively.

2 Comments

  1. Hemisphere says:

    IDENTIFY ALL OF YOUR CUSTOMERS, OLD AND NEW If you do not have this information, I need you to stop reading and call me immediately…No, I’m serious…call me RIGHT now! This is your company’s life blood to sustainability and growth. – See more at: http://hemispherestaffing.com/index.php/2014/05/08/5/#sthash.qXocLRtf.dpuf

  2. Hemisphere says:

    Allow me to provide a simple definition: the nurturing of a business relationship, so that it bears fruit in the ways of additional revenue and potential opportunities outside of the relationship. – See more at: http://hemispherestaffing.com/index.php/2014/05/09/4/#sthash.visw8IML.dpuf

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